![]() As a creator, you might spend years building an audience only to lose access to it when the platform changes the rules on you. As a developer, if you try to build a new app, you have to overcome network effects to rebuild the social graph from scratch, and if you try to build on the APIs of these companies they can cut you off and kill your company in the blink of an eye. On these platforms, as a user, if you try to leave, you have to start over from scratch without the connections you built there or the content you made. There’s a small group of people who control those companies, and they have total control over how users can use the platform and what developers can build. Traditional social networks are often closed platforms with a central authority. Researchers and communities will have the ability to jump in to help solve the problems social networks currently face, and developers will be able to experiment with many new forms of interaction. We believe this will unlock a new era of experimentation and innovation in social media. The goal of the AT Protocol is to allow modern social media and public conversation online to work more like the early days of the web, when anyone could put up a blog or use RSS to subscribe to several blogs. The Bluesky app also introduces people to how a social web on the AT Protocol will work. The protocol we built, the AT Protocol, is close to completion, and the Bluesky app is a microblogging client built on it to showcase the protocol’s features. Bluesky is building a protocol for public conversation that can make social networks work more like email, blogs, or phone numbers - the open systems that power the rest of our online lives. ![]()
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